Brand Resource Center

Logos

logo
logo

Looking to download our logo?

Artwork files for print (.EPS), broadcast, and web (.SVG and .PNG) can be downloaded from here.

Dos

  • Do include a clear written text that communicates your use of Digital Asset platform
  • Do use the blue or white version of our logo
  • Do use "Digital Asset" or "DA"
  • Do use white space
details

Don'ts

  • Don’t animate, stretch or fabricate objects along our logo
  • Don’t use our logos to, or in connection with, content that disparages us or sullies our reputation
  • Don’t use our logos on websites or other places containing content associated with hate speech, Pornography & illegal activites
  • Don’t include "Holdings" in the logo or refer to us as "DAH"

Colors

Use color sparingly to complement the content on our site. Whitespace, dark backgrounds and our Digital Asset blue can take you a long way.
Brand Color #203260
#ffffff
Accent #608ad8
#fdd94c
#8b58fe
#33c498
Text #3a478f
#627792
#8799be
#ffffff

Typography

Walsheim & Karla are our standard typefaces.

Too many type sizes and styles can wreck any layout. These sizes and styles were developed to balance content density and reading comfort under typical usage conditions.
Section title
01.Karla, #3a4c8f
Headline
Walsheim, #3a478f, 45px
Blog Article
Walsheim, #3a478f, 24px
Side Nav Links
Walsheim, #3a478f, 17px
Learn more links
Walsheim, #3a478f, 15px
Body1
Karla, #627792, 20px
Body2
Karla, #627792, 16px

UI Elements

Primary Button

Interactive Component

Specifications

_Default State
default state
_Hover State
hover state

Side Nav Menus

Interactive Component
  • Mission
  • Problems
  • Team
  • Investors
Specifications
menu1
menu2

Icons, Illustrations

Use illustrations to present an abstract idea or concept. Use 3D, isometric style with shades of gray and dark blue. To depict an actual object, person, or event, use a photo.
image1
image2
image3
image4

Form Elements

Inputs

Interactive Component

Label
Label
_Label

Text fields labels display the type of input a field requires. Every text field should have a label.

label
_Input line

The input indicates where to enter text. When a field is active the line's color change.

label
_Label

The input indicates where to enter text, displayed below the label. When a field is active or contains an error, the line’s color and thickness vary.

label
label
_Input text
label
label
label
_Errors
label
label